Italy has always been popular with Chinese tourists on vacation to Europe. In recent years, the development of Sino-Italian tourism is not only growing significantly, but also the form and demand of Chinese travel to Italy has changed.
According to the 2018 China-Europe Tourism big data report, Italy is the second most popular European tourist destination country in that year, far surpassing Western European tourist countries such as airline baggage fees Britain, France and Germany, and second only to Russia in European countries.
According to official Chinese figures, the number of tourists visiting Italy and Italy in 2018 was nearly 2 million, with a sharp increase in the number of team tourists and free tourists. In 2018, the number of visas issued by Italy in China increased by 15%.
The favorite Italian cities for Chinese tourists are Rome, Milan, Venice, Naples, Florence, Bologna, Porto Conte, Catania and so on. The majority of people who travel to Italy are women, accounting for 53%.
In terms of age, the post-80s and post-90s are the favorite to go to Italy, accounting for 26% and 17% respectively, followed by the middle-aged and elderly silver-haired people, accounting for 30% of the flights to qingdao total number.
With the increase of Chinese tourists, the way of traveling to Italy tends to be deeper, more fragmented, more experiential and more minority. The number of tourists taking part in large groups of tourists has declined significantly, and the number of team tours is becoming “out of favor”, while the number of tourists participating in free travel and high-end private custom tours is increasing.
Chinese tourists are no longer content with traditional cities such as “punch-in” Rome, nor do they visit the scenic spots where they visit, and instead have a strong interest in the ancient city of southern Italy. For example, Sicily, which has both scenery and humanities, has gradually become a hot place for Chinese people to care about travel.
There are more and more Chinese faces coming to the big cities and towns of Sicily, whether in the capital city of Palermo, the second largest city of Catania, or the ancient civilized towns such as Chefalu and Agrito, who prefer to find the hidden treasure of the country.